Ken Allen
Cell: (601) 454-6567
Office: (601) 919-5075
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Let’s Market Your Home Today And Make Sure It Stands Out In The Marketplace!

Effective marketing will increase awareness that you have placed your home on the market. With over 30 years of experience managing difficult communication challenges Ken has both the marketing and real estate background required to make your home stand out and be remembered. The exposure he generates will help you find the right family to move into your current home, so you can move on to the next phase in your life.

After realizing his marketing background could make a difference in a home owner’s life he created a marketing process to increase the number of property showings from qualified buyers and real estate agents while driving offers at full market value. He will not simply place a sign in your front yard and disappear. He will walk you through the steps necessary to market your home effectively and engage prospective homeowners and Real Estate professionals to find the right family for your home quickly.

Steps in the Marketing Process

  1. Develop a competitive market analysis to identify your home’s competition.

    • Ken has experience analyzing data and understanding features and benefits to begin the process

  2. Document the unique points of difference that separate your home from the competition and attract families looking for their next great home.

    • Your home is special and understanding that is important to Ken. He will work with you as a team to build the marketing messages that will make a difference.

  3. Develop a marketing plan to provide a roadmap of activities designed with four goals in mind:

    • Increase awareness that your unique home is now available in the marketplace.

    • Increase measurable website traffic and marketing response.

    • Increase property showings to qualified buyers.

    • Drive full-market value offers.

  4. Create a marketing calendar of activities then begin to develop and launch compelling messages that communicate your homes unique points of difference.

    • Use high quality photography

    • No cell phone photos here.

  5. Schedule weekly meetings to keep Homeowner aware of results and progress

Additionally, Ken is adept at listening to what is truly important to you in your next home. Location, style, floorplan and budget are all key elements, but every home is not perfect for every family and Ken respects this. He will take the time to:

• Listen to what makes a difference to you and your family.
• Work to shorten the time to locate your next great home.
• Help you make an offer and make sure the negotiation process meets your expectations and runs smoothly.
• Assist in managing the inspection process
• Make sure all paperwork is complete and accurate prior to closing
• Answer any questions you have along the way.

Contact Ken at 601-454-6567, so he can create the marketing plan to find the next homeowner for your current home or find your next great home today!

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